Core Image Design is about marketing in some way or another. There is bound to be something here that can be of use to your company.

- Web sites these days unfortunately need to be more than just an online brochure. They need to be an integral aspect of your companies marketing efforts. Fortunately websites do come with benefits such as being awake 24/7 (assuming your hosting options are working for you - read more about Core Image's hosting), providing interactivity with clients, both current and potential, and giving your company an interface to the wider public who more and more are turning to the 'Net as a source of information and supply. The down side of all this is that all these people (what we refer to as "Traffic") need to be able to find you, and preferably before they find your competitor.

- This is accomplished by way of Web Marketing, and this in itself has become quite a science. Much time and effort is spent by companies researching how to generate top search engine rankings, since research has shown that up to 95% of traffic is generated by way of search engines. All CID websites are Search Engine Optimised as a rule before uploading, by making the pages keyword rich, and by providing as much searchable text as possible. We also load the keywords into each page in a special tag called a "Metatag" and wherever possible try to link pages to as many external pages as possible, in order to boost search engine rankings. However, there are many ways of improving search engine rankings, some which are free ways and some which cost money. Free options include link exchange programs whereby your site would link to another related site, and that site would then have a reciprocal link back to yours. There are also many business listings which list your company website for free, and much time and effort is spent on our behalf searching for these, and submitting all our web marketing clients to these sites, ensuring that specific and accurate keywords are placed there. We also manually submit our web marketing clients to the major search engines as we have found better results than by using automated software. Paid options include "Google Ads" for which you bid an amount for a specific keyword, and which can be tracked and changed wherever necessary. Other paid options also include the ever popular click thru banner ads on various search engines, Ananzi offers fairly competitive rates targeted at the South African audience, and on other related websites, which offer advertising space. Newsletters are also a reasonable option, although the response to these is fairly slow and takes a dedicated effort on the clients behalf to generate newsworthy items on a regular basis, but special offers and new developments have a perfect platform for an opt-in newsletter type strategy.

- Please give us a call or contact us should you wish for your website to be marketed by our team, and generate traffic to your site.